ModePassage Privacy Policy
Last updated 21 October 2026
ModePassage only collects what it needs to find London shops that fit your style, and you can delete your data at any time from inside the app.
Who we are
ModePassage is a style-quiz and shop-finder app for London, run by Ivan Riabchenko ("ModePassage", "we", "us"). We decide how your personal data is used, which makes us the "controller" under UK data protection law (UK GDPR and the Data Protection Act 2018).
- Email: hello@modepassage.app
- Address: 2 Farthingale Walk, London E15 1LE
- ICO registration number: ZC281418
This policy covers the ModePassage app for iPhone and Android and the website modepassage.app. ModePassage is for people aged 16 and over, and gives 16- and 17-year-olds extra protection (see Age).
What we collect
We collect only what you give us in the app, what the stores tell us about your purchases, and a few technical details to keep the service fair and working.
| What | Examples | Where it comes from | Required? |
|---|---|---|---|
| Age check | Your date of birth | You, when you first open the app | Yes. It stays on your phone and is never sent to us |
| Quiz answers | Styles and outfits you like, colours, fabrics, budget, sizes, fit, height, shopping areas | You, in the quiz | Most questions are optional |
| Body and appearance answers | Body shape, weight, skin tone, undertone, hair, face shape, eye colour, gender | You, in the quiz | All optional. Used only for fit, size, colour, glasses and hat advice |
| Your results | Your style, shopping list, shops (20, or 40 with PRO), route | Made by the app from your answers | Saved when you pay for a full profile |
| Account | Email address, sign-in method (Apple, Google or email code), account ID | You, if you create an account | Only if you want results saved online |
| Photos for Find this look | A screenshot or photo you upload | You | Only when you use Find this look |
| Location | Your approximate position | Your phone, only if you allow it | No. Used only to start a route from where you are |
| Purchases | What you bought and when (no card details) | Apple App Store or Google Play, through RevenueCat | Yes, for paid features |
| Technical data | App user ID, device ID, number of detections used today, when your special price started | Your phone and our server | Yes, to count free detections and keep offers fair |
| Messages to us | Anything you send when you contact us | You | No |
| Notifications | Which alerts you chose, the shops you saved, and a push token (an address for your phone) | Your phone, only if you allow notifications | No. Turn them off any time |
| Shop ratings | The stars you give a shop you visited | You | No |
| Invites | Your invite code and whether a friend joined with it | The app, when someone uses your code | Only if you invite friends |
| Crash reports | What went wrong, phone model, system and app version. No name, email or photos | The app, when something breaks | Yes, to keep the app working |
| Waitlist | Your email address | You, on modepassage.app | Only if you join the waitlist |
| Your name | What you'd like us to call you (first name or nickname) | You, when you first open the app | No. It stays on your phone and is never sent to us |
We never see or store your payment card details. Apple and Google handle all payments.
Your skin tone answer could reveal information about your ethnic origin, which the law treats as "special category" data. This question is optional, we only use it to suggest colours, and we only keep it with your consent. You can skip it, or delete it by deleting the result.
Why we use it, and the law that allows it
We use your data to give you the service you asked for. We do not sell your data and we do not show you ads.
| Why | Data used | Legal basis (UK GDPR) |
|---|---|---|
| Work out your style and build your result, shopping list, shops and route | Quiz answers, results | Contract: it is the service you asked for |
| Give colour advice from your skin tone | Skin tone answer | Your explicit consent, given when you answer that optional question |
| Save your results to your account so they work on any phone | Account, results | Contract |
| Sign you in | Email, sign-in method, account ID | Contract |
| Find the pieces in a photo and where to buy them | The photo you upload | Contract: you asked us to analyse it |
| Start a route from where you are | Location | Your consent, given in your phone's settings |
| Unlock what you paid for and save paid results | Purchase records | Contract |
| Count free detections, keep the 24-hour special price fair, stop abuse | App user ID, device ID, usage counts | Legitimate interests: keeping the service fair, secure and affordable |
| Fix problems and improve the app | Basic technical and usage data | Legitimate interests |
| Send you news and offers | Your consent. You can say no, and unsubscribe at any time | |
| Keep records the law requires, and handle legal claims | Purchase and contact records | Legal obligation and legitimate interests |
| Send the alerts you chose (sales at your shops, new shops) | Notification choices, saved shops, push token | Your consent, given when you allow notifications |
| Show shop ratings and improve matches | Ratings | Legitimate interests: honest, useful shop information |
| Give you and a friend +3 detections | Invite code | Contract |
| Find and fix crashes | Crash reports | Legitimate interests: keeping the app working |
| Tell you when the app launches | Waitlist email | Your consent. Unsubscribe any time |
Automated results. Your style result, shop matches and suggestions are made automatically from your answers. They are recommendations only: they never decide anything with a legal or similarly significant effect on you, and you can retake the quiz whenever you like.
AI features. Find this look sends your photo to an AI model (Claude, by Anthropic) to name the pieces, spot brands and suggest similar items. Results are automatic and can be wrong, so check the shop before you buy. Our AI provider does not use your photos to train its models.
Who we share it with
We share data only with the companies that run parts of the app for us. They act on our instructions and may not use your data for their own purposes.
| Provider | What they do for us | Data they handle |
|---|---|---|
| Supabase | Accounts and saved results database | Account, results |
| Cloudflare | Runs our server | Requests from the app, usage counts, device ID |
| Anthropic (Claude) | AI that reads photos in Find this look | Photos you upload |
| Maps, shop opening hours and photos; Sign in with Google | Shop searches; your Google sign-in if you use it | |
| Apple | Sign in with Apple; App Store payments | Your Apple sign-in; purchases |
| Google Play | Payments on Android | Purchases |
| RevenueCat | Keeps track of what you bought | App user ID, purchase records |
| Sentry | Crash reports | Crash details, phone model, app version |
| Expo | Passes notifications to Apple's and Google's push services | Push token, notification text |
We may also share data if the law requires it, to protect people's safety, or if ModePassage is sold or merged, in which case this policy continues to apply.
Shop websites: when we show new arrivals, sizes and prices, our server reads the shop's public product list. No personal data about you is sent to the shop. If you tap through to a shop's website, their own privacy policy applies.
International transfers
Some of these providers store or process data outside the UK, mainly in the USA and the European Union. When that happens, we use the safeguards UK law requires: the UK Extension to the EU-US Data Privacy Framework where the provider is certified, or the UK International Data Transfer Addendum to the EU Standard Contractual Clauses. You can ask us for a copy of these safeguards.
How long we keep it
We keep your data only as long as you use ModePassage, and you can delete it yourself at any time.
| Data | How long |
|---|---|
| Date of birth | On your phone only, until you delete the app |
| Quiz answers you haven't paid for | On your phone only, until you retake the quiz or delete the app |
| Saved results and account | Until you delete the result or your account |
| Photos for Find this look | Not stored by us. Our AI provider keeps them only for a short time for safety checks, then deletes them |
| Daily detection counts | 3 days |
| Special price start time | 12 months, so the 24-hour offer can't restart |
| Purchase records | As long as the law requires for tax and accounting, usually 6 years |
| Messages to us | Up to 2 years after we last hear from you |
| Crash reports | 90 days |
| Shop ratings | Kept only as part of the shop's average. Ratings are tied to your phone, never to your name or account, and others only see the average |
| Push token | Until you turn off notifications or delete the app |
| Waitlist email | Until 6 months after launch, or until you unsubscribe |
Deleting your data
- One result: open Me → My results → Delete. We ask twice and explain what will happen before anything is deleted.
- Your whole account: open Me → Account → Delete my account. This deletes your account, every saved result and your sign-in. If you signed in with Apple, we also tell Apple to remove the link to ModePassage.
- Everything else on your phone: delete the app.
Deleting is permanent. To see a deleted result again, you would need to take the quiz and pay again. Payments are made to Apple or Google, so refunds are handled by them.
Your rights
Under UK law you can ask us to:
- give you a copy of your data (access)
- correct data that is wrong
- delete your data
- limit how we use it, or object to how we use it
- send your data to you or another company in a usable format (portability)
- stop using data we hold with your consent, at any time (this does not affect what we did before)
Email hello@modepassage.app. We reply within one month and it is free. We may ask you to confirm who you are first.
Age
ModePassage is for people aged 16 and over. The app checks your age when you first open it. If we learn that someone under 16 has given us data, we delete it.
If you are 16 or 17, the app follows the UK Children's Code and protects you more by default:
- no marketing emails or offers, even if you tick a box
- no countdown timers: you see the price and when it ends, without a ticking clock
- location stays off unless you turn it on
- notifications stay off until you choose them, and are never sent between 10pm and 7am
- your data is never used for advertising and never sold
These extra protections end automatically when you turn 18.
Emails and marketing
We only send news and offers if you tick the box to say yes. Every email has an unsubscribe link. We never send marketing to anyone under 18. We will still send messages you need, such as sign-in codes and receipts.
Security
Your data travels encrypted (HTTPS). Saved results can only be read by your own account. Our secret keys stay on our server and are never in the app. No system is perfectly secure, but if something goes wrong that puts you at risk, we will tell you and the ICO as the law requires.
Changes to this policy
If we change this policy, we will update the date at the top. If a change is important, we will tell you in the app before it applies.
Complaints
If you're unhappy with how we use your data, please contact us first and we will try to put it right. You also have the right to complain to the UK regulator, the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, phone 0303 123 1113.
Contact us
Email hello@modepassage.app, or write to ModePassage, 2 Farthingale Walk, London E15 1LE.